Zapier or Integromat - which should you choose? (Updated)

I thought people would maybe find it useful to see a comparison of these two ostensibly similar products. Not just simply integration tools, they can be used to build logic both within as well as between online services.

  • Zapier probably the market leader in this space with integrations to over 1,000 other apps and platforms
  • Simple User Interface
  • Excellent tools for converting formats, parsing emails, saving data for consolidated emails etc. New Paths feature adds branching logic (If Else)
  • Push Zaps can be triggered from Chrome Extension


  • Integromat is a newer entrant to the space – and has more logic capabilities including looping, combining records etc
  • Better handling of multiple records within a single process including the ability to aggregate data from them (looping in other words)
  • Can be really useful for converting data and other complex processes
  • For database platforms like Knack and Airtable which don't have their own database language, Integromat can become that missing language
  • Mobile app can trigger Scenarios from events on your mobile device
  • Beautiful user interface


Both of these tools are Incredible and I use them both on behalf of clients…

  • Zapier has more integrations already in place – but Integromat also has a lot!


  • Integromat includes ALL features at all license levels (though support varies) and so can be much more cost effective for some users
  • Extended logic capabilities in Integromat means it can be seen as a 'language' for platforms without one built in

I hope people find this summary useful - and look forward to any comments or questions people may have!
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