Zapier or Integromat - which should you choose?

I've just completed a couple of presentations about 'No Code Integration' at Knack's KnackCon conference in London and thought people would maybe find it useful to see a comparison of these two ostensibly similar products…

  • Zapier probably the market leader in this space with integrations to over 1,000 other apps and platforms
  • Simple User Interface
  • Excellent tools for converting formats, parsing emails, saving data for consolidated emails etc. New Paths feature adds branching logic (If Else)
  • Can be triggered Instantly from Knack
  • Push Zaps can be triggered from Chrome Extension


  • Integromat is a newer entrant to the space – and has more logic capabilities including looping, combining records etc
  • Better handling of multiple records within a single process
  • Can be really useful for converting data and other complex processes
  • Mobile app can trigger Scenarios from events on your mobile device
  • Beautiful user interface


Both of these tools are Incredible and I use them both on behalf of clients…

  • Zapier has more integrations already in place – but Integromat also has a lot!
  • Zapier can trigger instantly from Knack which is sometimes an issue for me )and can lead me to use both in one project


  • Integromat includes ALL features at all license levels (though support varies) and so can be much more cost effective for some users

I'll be posting some examples using Integromat shortly (to complement the existing Zapier articles).
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